~400
MQLs in six months
See it live
Their homepage today. Every line, their truth.
Scroll it. The whole page is the story we built together, now live at yupro.com.
How a skills-first talent company stopped selling seats, named a category, and gave its whole team one thing to say ... in their own words.
YUPRO sounded like every staffing vendor on the planet. Resumes in, bodies out. A seat-filler. And in a market where procurement is drowning in partners that all say the same words, sounding the same is the same as being invisible.
The symptom showed up in the pipeline. Six months of marketing produced a pile of leads and almost nothing that turned into a real conversation. The sales team was stuck in telling mode ... explaining the mission, over and over, to buyers who'd already tuned out.
Staffing means transactional. It means seats. So we moved YUPRO into a category that names what they actually do: Skills-First Hiring. The future belongs to the skilled, not just the schooled. We built their signature Hire-Grow-Advance Framework into the story, and we trained an AI Brand Twin on the whole thing so the team could scale the message without watering it down.
Then we rewrote the homepage to lead with the buyer's truth, not the company's mission:
See it live
Scroll it. The whole page is the story we built together, now live at yupro.com.
The new framework and homepage have been nothing short of transformative.
We finally know exactly what to say ... and what to stop saying.
Thank you, Greg, for your amazing work with our team.
It clarified what we don't do ... so we can confidently turn away the deals that were never a fit.
Katie recorded a video testimonial and offered to be a live reference for future PitchKitchen prospects. Clients don't volunteer to vouch for you when the story didn't land. The revenue number is the next thing we're capturing together ... this page will earn its stat, not borrow one.