Orbis Compliance · PitchKitchen Case Study

01The old story

The old story: real innovation, no punch

Two years of effort. Flat revenue. Orbis had built proprietary tools that map regulatory requirements worldwide ... a real innovation ... and they couldn't make a prospect care about it.

Against giants like UL and Intertek, they blended in. Their felt truth ... "we solve the difficult problems that others can't" ... never made it onto the page. The words were the bottleneck, and the CEO knew it.

“We can't put the right words together ... I need that punch that it really needs.”

02The move

The move: name the maze, then name the game

We named the villain: Country-by-Country Compliance ... the manual, spreadsheet-bound, reactive maze every global manufacturer dreads. Then we gave them the new game to lead: Intelligent Compliance ... an AI-enabled platform plus global legal and engineering expertise, positioned to turn regulatory barriers into competitive advantage.

The category we namedIntelligent Compliance

The villain we namedCountry-by-Country Compliance

The battle cry#MakeComplianceIntelligent

The spineThe world changed too fast for country-by-country. Intelligent Compliance is the future. Orbis is the guide.

Get beyond the country-by-country compliance maze. Bootup intelligent compliance.

Your Trusted Guide to Intelligent Compliance

We built the full framework, the homepage copy, a trained GPT copywriter, and a sales conversation to carry it. Same spine everywhere: the world changed too fast for country-by-country, Intelligent Compliance is the future, and Orbis is the guide.

The rewrite

The positioning, before and after.

old positioningBefore

The old game

Country-by-Country Compliance

Learn more

new positioningAfter

Intelligent Compliance

Get beyond the country-by-country compliance maze. Bootup intelligent compliance.

The world changed too fast for country-by-country. Intelligent Compliance is the future. Orbis is the guide.

See the work

A wireframe of the shift ... the old game on the left, the new game we built on the right. Real lines from the work.

The transformation

Their site today, and the homepage we designed.

Orbis Compliance's live homepage today: Your Leading Competitive Solution for Global Approvals

The Intelligent Compliance homepage PitchKitchen designed: Stop playing compliance whack-a-mole

Left is orbiscompliance.com today, still telling the old story. Right is the Intelligent Compliance homepage we designed ... "Stop playing compliance whack-a-mole." Hover either window to scroll it.

From the homepage we designed

The content, up close.

The hero we designed. Stop playing compliance whack-a-mole. Start enabling intelligent compliance.

The credential, in four numbers. Two decades of regulator relationships, one unified platform.

The old way vs the new way, on one table. The world has changed ... intelligent compliance is the new standard.

The moat, said plainly. You can't vibe-code two decades of regulator relationships.

04What happened

What happened

“

We plan to do our hard launch on July 14th. We did a soft launch in April and May.

Elizabeth Perrier, CEO, Orbis Compliance · Email, June 25, 2026 ... 20 months after the original engagement, announcing the launch of a product suite named for the category we built together.

We solve the difficult problems that others can't.

Elizabeth Perrier, CEO · Their felt truth from intake ... true the whole time, and never on the page until we built the story around it.

They didn't just buy the positioning, they built a business around it: the ORBIS Intelligent Compliance Suite, a promo video, and a full 2026 marketing plan ... all on the category we named.

The build

Almost two years later, they came back ... a fresh engagement to power the July 14 hard launch. Clients don't re-hire language that didn't work.

The re-hire

Here's what's on file and what isn't. The deal was won in October 2024. The ORBIS Intelligent Compliance Suite is real ... soft-launched in April and May 2026, hard-launch webinar set for July 14. The re-engagement is real too. What's NOT on file is a revenue number: Orbis set a growth goal going in, and no document confirms it's been met, so I'm not claiming it. Their live homepage still leads with the old "Your Leading Competitive Solution for Global Approvals" line ... the new language lives in the product suite and the launch. And this page runs on consent: Orbis reviews and signs off before any of it goes public.